BALLY X GQ — Syan Hu

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Company : Shanghai Yunmo Studio
Location : Shanghai
Occupation : Art Director (Full-time)
Time Period : 2021-08 - 2022-03

CG Photographic Project : 2021.11.30 Bally_CNY&WG

艺术总监 Junior Art Director

I have strong background as an Art Director in the fashion photography industry, where I played a pivotal role in the creative process by contributing original ideas and providing inspiration. During my time in this role, I took on the responsibility of independently planning and orchestrating photoshoots combining Computer Graphics Techniques for prestigious publications like GQ fashion magazine.

Additionally, I also had the privilege of working as an independent Art Director for the Bally brand. In this capacity, I excelled at creating and executing photoshoot concepts for their fashion clothing products. These concepts covered various aspects, including wardrobe and makeup, set design, and meticulous lighting reference plans.

BALLY：为瑞士奢侈品牌BALLY独立策划并执行中国新年主题联名产品的美术项目。全程负责客户及团队沟通，每日与客户中英文更新拍摄团队进度，确保多方信息同步。主导制作项目概念，撰写BALLY虎年主题服装的CG拍摄方案。结合中国水墨画和梯田肌理，制作具有中国风潮的时尚CG背景。协调摄影、化妆及后期团队，把控现场拍摄和后期三维合成效果，及时向客户反馈。最终成功提升客户满意度，为品牌国际推广取得积极成果。

Brand : BALLY X GQ MAGAZINE
Brand Ambassador : Johnny Huang & Yutong Zhou

CG Photographic Project : 2021.11.30 GQ MAGAZINE COVER & INNERPAGE LOOKS

This is a project combining CG scanning and photography for GQ magazine in collaboration with the fashion brand Bally. In this project, I worked as an independent artist, responsible not only for designing the characters' costumes and props but also for developing ideas for the scenes and visual effects.

Brand : BALLY X GQ MAGAZINE
Brand Ambassador : Johnny Huang

Idea sketch